Ed joins the leadership team at Brookdale with over 20 years of sales, marketing and operations experience in both the behavioral health and fitness & wellness industries. After owning his own fitness business for 14 years, Ed brought his passion for motivating and helping others into the addiction treatment field in 2013. 

As Chief Operating Officer, Ed is responsible for all aspects of the Intake, Marketing and Outreach Teams.  In this role, he continually seeks ways to improve access to quality treatment, both locally and regionally.  He advances the outreach activities by developing standards and processes that support both the client’s path into treatment and the family’s journey toward their own recovery. 

As a strong dynamic leader, Ed demonstrates an unconditional level of loyalty and support to members of his team and the company as a whole. His commitment to the core principles of integrity, trust and service drive his mission-centered approach to leadership.  

His passion for organizational development, combined with his drive to constantly improve and always stick up for the “underdog” allows for the team to fully identify and answer the needs of the community, both as a resource and an advocate.  

Through his own journey in recovery, Ed truly believes that finding happiness and contentment in recovery is a product of 3 things: Embracing fear, Living in truth and forgiving yourself.